Mattel marketing games division movie#
Mattel marketing games division series#

Not that youвЂ™d know it to look at Mattel now, of course. This is a company that has, after all, rather publicly struggled in years prior to adapt to changing markets, underpinned most recently by the loss of Toys R Us. While the results saw sales dip three per cent to some $682 million with a big decline in the infant sector, the figures arrived as a surprise to most, who were expecting to see something rather more severe. The firm currently has the wind in its sails, having recently posted better than expected Q1 trading results that would appear to indicate that turnaround plans for this one-time number one global toymaker are finally coming to fruition. MattelвЂ™s digital arm вЂ“ one spanning mobile and console games based on the toymakerвЂ™s wealth of toy IP вЂ“ will never be as big as Netflix, its head of digital, Andrew Chan admits, but thatвЂ™s not to say it isnвЂ™t planning on having a good go. Here he talks to Robert Hutchins about Thomas & Friends, app games and this new digital armвЂ™s global ambition Andrew Chan, head of digital, Mattel Analysts polled by S&P Global Market Intelligence project earnings of 74 cents a share on revenue of $2.36 billion.MattelвЂ™s head of digital Andrew Chan sees a big future in apps and gaming for the global toymaker and its brand portfolio, despite the firmвЂ™s unwavering position in the toy industry.

Mattel marketing games division series#

The first of those, the TV series Skylanders Academy, launched on Netflix last year.ДЄlso in 2015, Activision made its biggest acquisition ever in scooping up Candy Crush Saga makers King Digital for $5.9 billion.ДЄctivision Blizzard will report fourth quarter earnings on February 9.

Mattel marketing games division movie#

In 2015, Activision launched an eSports division with the former head of ESPN and NFL Network in charge, as well as a studio to create original TV and movie programming based on their franchises. The introduction of a consumer products division is the latest step by Activision Blizzard to expand its revenue channels beyond video games. 'ItВ really comes down to what they're doing in terms of the power of their franchises, and how they're reaching their audiences today,' said Kilpin of Activision Blizzard, which owns properties including Call of Duty, Skylanders and the increasingly popular action game Overwatch. Prior to Mattel, Kilpin was the executive vice president for franchise management with Disney. Kilpin previously worked at Mattel, managing brands including Barbie and Hot Wheels. Tim Kilpin will serve as CEO and president of the new division, says the company.

Activision Blizzard will launch a consumer products division with a veteran of Mattel and Disney at the helm, the video game publisher announced Wednesday.